Music videos I like

Music videos are often a representation of the artists lyrics either shown as a short film or is performance based. I personally prefer music videos that tell a story, as they explain and express the meaning behind the lyrics or what the lyrics mean to the artist. The music videos I've enjoyed the most are by artist Macklemore and Ryan Lewis as there's tell a story. The music video 'wings' I found particularly powerful, as it was inspriring yet had the emotions of loss, childhood, nievety etc. The music video had a child portraying macklemore inbetween clips of macklemore now, wearing the same shoes. This makes the lyrics and song much more powerful as he sings about his childhood it shows a realistic scene of him as a child, explaining the lyrics. It engages with the audience as the video is shown as macklemore telling the audience about a personal part of his life automatically making the music video more interseting to watch, especially for fans.

Even though the lyrics are about a simple topic of nike shoes and how it defines you, the music video brings it to life as it tells a story of how it changed the artists life, and the allows the audience to vislise the effects it had on him as a child Instead of just listening to it.

The black and white shots used added authenticy to the video as well as the song not starting straight away, allowing th scene to be set first, grabbing the audiences attention. It also changes shots in time with the beat of the music. As the song moves along so does the story/visuals.This technique makes the visuals more powerful, I would like to use some of these techniques in my music video.